The Crispy Minis brand and Annie Murphy are back with the second installment of “That’s Crispy,” a campaign rooted in encouraging Canadians to embrace the joy of snacking and liberate their crispy sides.

In Year 2, they’ll be taking audiences to new astronomical heights and sending Annie where no actress has gone before – the moon! Impossible, you say? They say, “Watch me.” Just like Crispy Minis snacks can be popped, never fried, and still taste so good, the brand wants Canadians to know they shouldn’t have to settle for just one option.

“What’s crispy this time around, is the ability to do both without having to choose. Being sensitive AND a leader? That’s crispy. Being an actress AND an astronaut? That’s so absolutely crispy. With this new campaign, I’m hoping to encourage Canadians to embrace duality, as opposed to limiting themselves to checking just one box,” shared Emmy Award-winning actress, Annie Murphy.

In Year 1, the campaign focused on introducing Canadians to what it means to be ‘crispy’ – that special feeling of just enjoying yourself, without holding back. Embracing the free spirit, flirtatious fun, and charming playfulness inherent in everyone. Now, the brand is demonstrating what’s possible when Canadians embrace their crispy sides.